Letters from Keith

I wanted to take some time this month and honor all of the parents represented within Golden Standard. Last month we appreciated all the Moms and in a few weeks, we get to celebrate Fathers Day. Growing up in a single-parent home, I’ve experienced firsthand just how...

There is a saying that “If you fail to plan then you plan to fail”. For so much of my life, I haven’t been much of a planner. I would have a general thought for the day and then wing it. Believe it or not, for the first 10 years I owned Golden Standard, I didn’t even...

Aristotle once wrote that “Knowing yourself is the beginning of all Wisdom”, but what does it mean to know yourself and how do you do it? If you asked me during my teenage years if I knew who I was I would have nodded my head while thinking that was the dumbest...

As an owner I’m driven by our values and mission, but this wasn’t always the case. When I started the business I did my best, but truthfully I had no idea what I was doing. My strategy was to copy competitors and do all I could to make enough money to survive....

Over the past 5 years my wife and I have had a tradition of taking time at the beginning of each year to pray, journal, and talk through our “Word” for the upcoming year. The first time I did it, I remember thinking to myself “this is silly, how could one word really...

Well it’s that time of year again. The time when we decide to join a gym, stop smoking, change our diet, or simply start fresh with a new outlook. The new year brings new hope and a chance to start over again. I believe we were created with the desire to grow and...